Fulltakes: Full Product Range Analysis

1. Defining the relevant markets

   In the first step, you work with the experts at PREISmonitoring to define which markets, countries and platforms are relevant to your business goals. These can be national or international markets – from specialised retailers to large marketplaces such as Amazon, Idealo or regional players. The selection is based on your competitive situation, your target customers and your strategic plans. This is where you set the course: where do you want to take a closer look? In which countries and on which channels does the music play for your business? PREISmonitoring supports you in setting the right priorities.

2. Systematic data collection

   The second phase involves the actual data collection. In a Category Fulltake market and product range analysis, for example, up to 500,000 items per marketplace or web shop are collected on a weekly basis – and, if required, significantly larger amounts of data or shorter intervals can also be implemented. Depending on your needs, data collection can be carried out once (as a snapshot) or regularly (continuous monitoring) and includes:

3. All available product data:

   prices (including any discounts or strike-through prices), availability and stock levels, delivery times and costs, product ratings and reviews.

4. Detailed product descriptions and technical specifications

   All texts, attributes and features specified in the shop.

5. Product identifications

   Global item numbers such as GTIN/EAN or ASIN, internal item IDs, manufacturer numbers – important for product matching and comparisons across shops.

6. Special cases

   For B2B shops with a login area, access-restricted information can also be recorded on request (provided you provide the relevant access data).

Thanks to the PREISmonitoring crawling software, data collection is extremely accurate, comprehensive and up-to-date. The technology also adapts to complex product structures – such as graduated prices, product bundles (combined items) or configurable items with variants. Even if products have options such as size, colour or individual configurations, these differences are recognised and recorded separately by . In short, the software sees everything that a human visitor to the shop could see, and more – only much faster and without errors.

1. Customised crawling software

   PREISmonitoring's proprietary crawling software is specially tailored to the challenges of extensive data collection in e-commerce. It guarantees that information is always up to date and comprehensive. Even complex shop structures with thousands of items, different variants or sophisticated navigation mechanisms are reliably searched. The software can quickly adapt to changes in shop pages (e.g. modified HTML structures) and is therefore robust against updates on retailer websites. In addition, the crawler is highly scalable – whether 100 products or 500,000, the data volume is processed efficiently. For you, this means: always fresh market data that you can rely on.

2. Flexible data provision

   Depending on the customer's requirements and IT infrastructure, various options are available for data provision:

3. Raw data export

   You receive the collected data as a file (e.g. Excel, CSV, JSON) for further processing in your preferred tools. Ideal if your team wants to perform analyses themselves or feed the data into internal systems.

4. API connection

   PREISmonitoring offers an API for direct integration into your existing systems. This allows you to retrieve the data in near real time and feed it into your ERP, BI system or pricing tool, for example. This enables automated workflows – e.g. daily price updates or alerts for specific events.

5. Visualisation with Power BI

   If you don't want to tie up your own BI resources, PREISmonitoring provides you with the data via Microsoft Power BI in the form of clear dashboards and reports. These visualised evaluations make it easier to quickly grasp the findings and share them with your team. You can set filters, view graphics and work interactively with the data – without having to build a pivot table yourself.

6. Customised reports and alerts

   Individual solutions are also possible, e.g. regular reports sent by email to defined recipients (reporting service) or automated alerts when certain events occur (e.g. when a competitor lowers the price below your defined minimum level).

7. Customised adjustments for complex requirements

   PREISmonitoring knows from experience that every business model has its own unique characteristics. That is why tailor-made solutions are offered to cover even the most demanding product and sales situations.

8. Volume pricing

   Does your competitor offer volume discounts? The software records such volume pricing models and documents which price applies to which quantity.

9. Configurable items

   Whether furniture with individually selectable materials, computers with configurable equipment or cars with equipment variants – the crawlers can handle such configurators and extract relevant price information for each variant.

10. B2B web shops with login area

    In wholesale in particular, prices are often only visible after login (and are customer-specific). PREISmonitoring can read such protected areas (in consultation with you and in compliance with all compliance requirements) in order to obtain the data that is important to you.

11. Internationalisation

    PREISmonitoring's technology supports multilingual websites and different currencies. For example, products can be recorded on a French, Polish or English shop just as easily as on a German one – always in the local context. Currency details are documented and can be converted if necessary. In short, your Fulltake can easily cross national borders and give you a pan-European or even global view where you need it.

PREISmonitoring offers the technological flexibility to tailor the solution precisely to your specific requirements. You can be sure that you will receive exactly the data that is relevant to your business decisions – no more, no less (keyword: signal vs. noise – recognising what is important in the sea of data). The combination of powerful software and individual fine-tuning ensures that the Fulltake approach is optimally applied in every industry and situation.

1. Market entry and product launch

   Anyone entering a new market or launching a new product needs certainty. Fulltake provides comprehensive insights into the competitive landscape: typical prices, the breadth and depth of competitors' product ranges, standard features and USPs. This opens up opportunities for differentiation. In addition, market gaps can be identified and the optimal price position determined – not too high to deter buyers, and not too low to sacrifice margins. This is particularly crucial for international market entries: companies understand the local competition without having to build up years of experience on site themselves.

2. Product range and price optimisation for existing business models

   Established retailers and manufacturers also benefit greatly. Complete transparency shows where margins can be improved, which items generate more sales at slightly lower prices, and where there are gaps in the product range. It also reveals underperformers that have little profit potential . Category Fulltake can be used to optimise product group strategies, such as the selection of relevant brands, variants and price ranges.

3. Competitive monitoring and strategy development

   Continuous monitoring makes it possible to identify market trends at an early stage. Companies can see which new competitors are emerging, whether competitors are changing their pricing strategies, and how the market shares of certain platforms are developing. On this basis, pricing strategies, promotions and product ranges can be quickly adjusted to stay one step ahead of the competition.

Fulltake creates added value as soon as data and market transparency play a role in decision-making. The approach is particularly suitable for companies with extensive product ranges, in highly competitive markets or with ambitious growth plans. Smaller retailers with specialised niche product ranges can sometimes get by with targeted price monitoring – but even here, occasional Fulltake can reveal previously undiscovered opportunities.

1. English and German-speaking expert support since 2006:

   With over 20 years of experience in price monitoring, the company has extensive know-how and industry knowledge. Since 2006, the team has supported projects for all retail sectors – from electronics mail order to fashion to industrial suppliers. If you have any questions, our expert support team is on hand to assist you in English and German. Our consulting expertise ensures that you draw the right conclusions from the data. In short: no language barriers, no technical jargon, just practical support.

2. D-A-CH region:

   We have in-depth knowledge of local market conditions in Germany, Austria and Switzerland. You will receive comprehensive support in analysing your competitors in these German-speaking countries – including consideration of country-specific units (e.g. CHF as currency in Switzerland, bilingual markets, etc.).

3. Europe and neighbouring regions:

   The service covers the whole of Europe and also includes the Middle East and Africa (EMEA). So if you want to analyse markets in France, Poland, the UK or even South Africa, for example, we can make it happen. Thanks to our experience, we know what matters in different e-commerce markets and can advise you accordingly.

4. North America:

   PREIS s also supports your market analyses and product range strategies in the USA and Canada. Especially if you are a European retailer entering the US market (or vice versa), you will benefit from having an experienced data partner at your side who takes time zones, currencies and market differences into account.

5. Tailor-made solutions instead of standard packages

   Do you need a special report for your requirements? We will create it for you. Do you have unusual products or a complex business model? We will adapt our crawler. There is no rigid off-the-shelf product – instead, we offer a service that thinks along with you.

6. Reliability and security:

   As an experienced partner, PREISmonitoring attaches great importance to data quality and compliance. The collected data undergoes validation and plausibility checks before it is passed on to you. This reduces potential errors that can naturally occur during data matching or due to incomplete input data. The aim is to provide you with a reliable basis for sound decisions. At the same time, a robust infrastructure of servers and databases ensures that even large amounts of data are processed securely and reliably.

With PREISmonitoring, you are choosing a partner who masters the technology, understands the numbers and does not forget the people behind them. From the initial consultation to the ongoing operation of your full take, you are in good hands.

1. Set clear goals:

   Define questions and KPIs upfront (e.g. margin, sales, market share) to keep analyses focused.

2. Update regularly:

   Markets change fast. A quarterly full take plus continuous monitoring of key categories ensures relevance, with tighter cycles in peak seasons.

3. Integrate into processes:

   Connect data with ERP or pricing tools, share insights in category management, and use automated alerts to spot competitor moves early.

4. Empower the team:

   Train managers and buyers to use dashboards actively; tools only add value when applied in daily work.

5. Turn data into action

   Prioritise high-impact findings, assign clear responsibilities, implement changes, and measure results (e.g. via A/B tests).

6. Iterate:

   Treat Fulltake as part of continuous improvement—review effects and refine.

Conclusion: Used this way, Fulltake shifts from static reporting to a dynamic instrument for steering business success.

1. Initial consultation and needs analysis:

   It all starts with a non-binding consultation. We want to understand what you need: Which products or markets are causing you headaches? What decisions are you facing for which you are seeking data support? In this initial exchange, we will work with you to clarify your goals, the current market situation and any special features of your business. Based on this information, we will develop a customised concept for your Fulltake analysis. At this stage, we can already outline what a sensible scope might look like and what resources are needed.

2. Determining the scope of the analysis:

   Now we determine specifically which markets, shops and product categories are to be analysed. We prioritise together: e.g. first the most important competitors in the domestic market, perhaps with a look at Amazon – or a comprehensive European overview, depending on your goals. In this step, we also define the relevant product attributes (what exactly should be recorded?) and the desired frequency of data collection (once, monthly, etc.). We also clarify technical questions: Do we need access data (for closed shops)? In what format should the results be delivered? This detailed briefing ensures that the project is set up properly.

3. Implementation and initial data delivery:

   Once all parameters have been agreed, we start collecting data. Our developers set up the crawlers for the selected sources. You will see the scope and depth of the information as soon as the first data delivery is made. You will receive the results in the agreed format and we will be happy to go through them with you. Especially the first time, there are often eye-opening moments – we assist with interpreting the data and focus on the points that are important for your goals ( ). Initial recommendations for action can usually be derived immediately (e.g. "Product X is significantly more expensive than all competitors – check here whether the price should be reduced").

4. Continuous support and optimisation:

   A Fulltake project is not a one-off – at least not if you want to reap long-term benefits. Once the initial analysis is complete, we discuss how to proceed. Perhaps you want to repeat the process regularly, perhaps expand its scope (additional shops, additional countries) or delve deeper into specific reports. PREISmonitoring remains your partner and continuously adapts the service to your needs. You continue to receive support and can ask questions or express customisation requests at any time. This ensures that the Fulltake analyses always keep pace with your company's development and accompany you in the long term.

The process is simple and is moderated by us step by step – from the initial idea to ongoing market monitoring.