Fulltake Market Data Collection

The Fulltake approach offers the greatest added value for companies with extensive product ranges, complex markets or strategic challenges such as market entry or product launches. In principle, the approach is suitable for all, but the ROI increases with the size and dynamism of the business. The greater the uncertainty and complexity, the more worthwhile a Fulltake becomes in order to provide clarity. For smaller companies with a very narrow focus, on the other hand, targeted price monitoring for a few dozen items may suffice, as the cost-benefit ratio must be weighed up in such cases. However, experience often shows that even medium-sized retailers gain surprising insights when they see their entire market environment quantified for the first time.

The optimal frequency depends heavily on the dynamics of your market and your specific objectives. In relatively stable markets, where prices rarely change and the product range remains largely unchanged, a half-yearly analysis may be sufficient to set the right strategic course. In most sectors, a quarterly Fulltake has proven to be a sensible frequency – supplemented by continuous monitoring of particularly critical products or categories, for example via category Fulltakes or traditional price monitoring at shorter intervals. In highly dynamic markets – for example, in consumer electronics or the fashion sector during sales periods – monthly or even weekly Fulltake analyses may also be appropriate. PREISmonitoring advises you on which frequency makes the most economic and practical sense.

PREISmonitoring offers great flexibility when it comes to data transfer. You can choose between file exports such as Excel, CSV or JSON, an API connection, or data preparation in tools such as Power BI. Many customers start with Excel or CSV reports to get a feel for the data, and then switch to the API connection once they go live. This way, the data flows directly into their own dashboard or ERP system.
We coordinate the specific implementation with your IT department. The integration effort is usually minimal: we provide the format you need. Interfaces to common shop or PIM systems are also possible. The principle is simple: the data should be available wherever you need it. We take care of the technical implementation behind the scenes.

Basic web scraping tools can extract data on an ad hoc basis, for example a specific price from a page. PREISmonitoring’s Fulltake approach, on the other hand, offers a comprehensive solution for data collection, processing and analysis. The technology was developed specifically to address the challenges of e-commerce. These include, amongst other things, frequently changing shop structures, variant products, a constant stream of new products, different display formats on desktop and mobile, as well as CAPTCHAs and other blocking mechanisms that must be reliably overcome.
Furthermore, Fulltake not only provides raw data but, on request, also offers interpreted insights and personalised support. At its core, Fulltake is a managed service: you tell us what you want to know, and PREISmonitoring takes care of gathering the information and presenting it in a clear and understandable way. Web scraping tools usually leave you to deal with the technical details on your own and generally do not come close to the depth of content and coverage that Fulltake offers.

PREISmonitoring places great emphasis on data quality. The crawling processes are set up so that data is retrieved fresh from the target sources at the desired time. Quality checks are carried out before each data delivery: plausibility checks (for example: are prices within the expected range? Are quantity details correct?), comparisons with historical data (unusual spikes are checked) and more.
Thanks to our many years of experience, we are familiar with typical pitfalls – such as distinguishing between similar-looking products or the correct handling of net and gross prices in the B2B sector – and have established appropriate solutions for these.